Tracy brings over 30 years of retail management expertise, specializing in design, branding, and merchandising. After transitioning from her corporate executive role eight years ago, she now owns New General, a popular coffee shop and café in the Park Avenue District. Tracy has served on Winter Park's Economic Development Board and currently leads the Park Avenue District Design Committee. A key volunteer effort includes overseeing the 2024 Christmas decor updates for downtown and the visionary behind the 2023 Plated on Park Event.
WE ARE PARK AVENUE DISTRICT.
Imagine a downtown where history, art, and nature blend seamlessly, creating a vibrant and welcoming community. Here, the past meets the present in every shop, event, and stroll down the Avenue. Residents feel a deep sense of pride and belonging, while visitors are drawn to the charm and warmth that define our town.
We are committed to preserving and enhancing this unique place by supporting our small local businesses, celebrating our rich culture, hosting community events and embracing the natural beauty around us. Our vision is a downtown that reflects the spirit of our community—a place where everyone feels at home, whether they’re here for a lifetime or just a moment.
Our goal as a 501c3 nonprofit organization is to encourage economic vitality through design and promotion within the context of historic preservation in the confines of the Park Avenue District.